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10 February 14:00 - 15:00

Attracting Top Talent

Studies show that 84% of job seekers say the reputation of a company as an employer is important. And, according to LinkedIn, companies with strong employer brand see 50% more qualified applicants and take 1–2x faster to hire.

While employer branding can play a huge role throughout your business, it’s also a proven strategic imperative to help attract top talent. But all too often, companies still push back on employer branding strategies. Why is that? Do we not realise the competitive advantage?

The good news is that with even small, simple tweaks, organisations can boost their employer brand in order to attract, recruit, and retain the best employees.

Join our webinar where we, together with the markets top recruiters and strategists, share insightful tips and tricks on this subject. Among other things, you’ll learn:

  • How a good Employer branding strategy will save you time and money
  • How to create alignment across the brand, company culture and values
  • How to make your employees great brand ambassadors

Date: 10th February
Time: 14.00 CET
Duration: 1 hour
Language: English

This webinar focuses on the Portuguese market, although everyone is of course welcome!

Did you miss the webinar? Don't worry, watch the recording here!

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Reda Vysniauskaite
International Business Developer at Teamtailor

Reda is a self professed cultural cocktail. Originally from Lithuania, she has also lived in England, Ireland, France, Portugal and currently resides in Sweden where she works at leading HR Tech scale up, Teamtailor, expanding their international markets.

Whilst she has vast experience in anything from selling black toilet paper to developing AI & Data Science, her biggest takeaway is her passion in empathetic leadership, transparent employer branding, and all things technology.

If she’s not working, you can find her dreaming of the ocean and surfing. You can probably find her doing this when she’s working, too.

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Carolina Almeida Cruz
Co-Founder & Chairwoman at SAPANA and Entrepreneur at C-MORE

Carolina started the impact-focused stage of her career at the ILO - International Labour Organization with regards to Human Trafficking and Women's Rights. In 2010 she went to Nepal, Tibet and India and worked with a human rights organisation that helps end trafficking, and collaborated with the All India Institute of Local Self-Government. In 2012, she co-founded the SAPANA non-profit organisation in Portugal. In 2019, she began working at Mercer Career, specifically in Talent Strategies, Employer Branding, Culture Definition and Change Management.
Carolina studied Psychology at the ISPA, Financials and Stewardship for Non-Profits at Harvard, Entrepreneurship, Social Impact and Innovation at the United Nations University for Peace, Positive Psychology at the University for Peace, Seth Godin, S. Francisco / USA, IHCOS Humanistic Coaching, and Business Sustainability Management at Cambridge University. She received the Women Economic Forum "Iconic Women Creating a Better World" Award from the World Economic Forum in March 2019. She is currently a researcher and entrepreneur at C-More Beyond Obvious ( pending B-Corp).

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Goncalo Sequeira
Talent Acquisition Manager at

With more than 7 years of experience in the Recruitment, Gonçalo worked with a lot of different companies and people, in areas so diverse as Executive Search, Tech Recruitment , HR Events and Career advisor projects. Since the day one of, he hired and developed the Tech Hub in Portugal.
Currently he is the Talent Acquisition Manager, leading the Tech hiring in Lisbon. Previously he was involved in recruiting for locations such as Singapore and Berlin. Gonçalo is also the Founder of Recruit Better Community, the 1st community in Portugal focused on organising meet-ups regarding Recruitment and Employer Branding.

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Joana Pais Afonso
Employer Branding and Global Programs A. Manager at Deloitte

Marketing and Employer Branding specialist with more than 15 years of professional experience in several industries such as Technology, Consulting, Events and Tourism.
Joana is Employer Branding and Global Programs A. Manager at Deloitte, and has worked in Digital Marketing, Sales, Communication and Employer Branding in companies such as Deloitte, OutSystems, The Yeatman hotel, SIC Television, Accor Hotels and VOQIN events’ agency. She is currently trainer of “Networking”, “Strategic Vision for Career Plan” and “LinkedIn” modules for Master students at Católica Lisbon School of Business and Economics.In 2019 Joana studied Employer Branding in Universum Academy (Sweden), in 2014 she achieved a Digital Marketing Post-Graduation (Portugal) and in 2004 a Tourism Management Master in ESCAET (France).

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Samantha Braun
International Clients Consultant at Teamtailor

Samantha is a client consultant at Teamtailor. She's been working in recruitment Tech (higher education and HR) for the past four years after a career in EU and IP law and in the fashion industry.

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